NEO a fragrace brief

For this project, I created my own perfume brand. I decided to create a perfume for the niche consumer ‘the modern dandy’. This unisex fragrance idea was inspired by old renaissance paintings, cropped closely to make them androgynous. The three photographs represent the three scents. Each perfume is also identified through a poem rather than a name, to allow the consumer to be taken on a jouney as they use the product. I worked as art director to manage and stage the images in the studio.