'Fix up Bruv' a self devised project

As part of my self devised project. One of my outcomes was a collaboration with Tinder. I designed a game aimed to help Gen Z males start thinking about masculinity and moral engagement in a more progressive way. If the ‘lad’ completes the game, his name will flash with a glitching text that states ‘fix up’ to his potential match. Below shows a mock up of what the game would look like. Additonally I made a mock up of the guerrilla marketing idea. This idea was to put life sized interactive versions of the game around city centres using the interactive billboards. People passing by whilst waiting for their transport could play the game.  A furter idea was also to drive social engagement by promoting the game through a collaboration with Nandos