JOB ROLES: Artistic director and stylist.
ASOS photoseries
For this project, my team and I created a photostory for Asos around the theme of diversity. We decided to make the models in the shoot completely anonymous covering their entire body in materials to make them completely androgynous with no identity. This allows the consumer to be able to completely disconnect from everything in the photo but the item they are interested in and envision themselves in it disgregarding gender and societal stereotypes.